The latest digital marketing tips

At Whello, we like to share our knowledge and experience with you! Our blog’s packed with useful insights to help your brand stand out online.

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5 reasons why online marketing has become so important for companies

3 min /

With all kinds of changes and evolutions going on in the world of modern technologies, small and medium-sized companies are trying their best to keep up with their competitors. Even old fashioned companies have started to acknowledge the importance of…

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4 steps for an effective Facebook marketing campaign

3 min /

Many advertisers come up with Facebook ads hoping the social media giant will do the rest for them. Although creating a marketing campaign always involves trying to find the right balance, it’s a waste of time and money to launch…

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What is Google Shopping and how does it work?

3 min /

Even if you wanted to, you can’t ignore it anymore, because in just about every search they appear on the top of your search result page: Google Shopping ads. In fact, they are even placed before the normal search results…

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What is SEO and how does it work?

3 min /

What is SEO? SEO, or Search Engine Optimization, is a technical name for all processes that affect the online visibility of a website in a search engine’s unpaid results. The main objective of SEO is to increase both the quantity…

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3 remarketing strategies

3 min /

Marketing involves many back and forth interactions until a final match is made. Quite often, online marketers will need to put a little more effort into it as they know the visitor is already interested, but somewhat hesitant to let…

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5 tips for a mobile optimised website

2 min /

Any online marketer wanting to engage people, will need to pay as much attention to desktop users as to mobile users. Google shares this same idea and already prioritises mobile friendly websites over non mobile friendly websites when listing search…

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How to plan content marketing?

3 min /

As rigid as Google is, we are all forced to rethink our latest online marketing practices. Overwhelming the web with all sort of information was once a way to grab all the attention, but nowadays we need to think before…

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Is content marketing dead?

3 min /

The days of stuffing a webpage with thoroughly analyzed keywords, are long gone and this is mainly thanks to the shift to content marketing. The game changed, and content managed took over. But as with everything in life, the game…

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