Of course, once you have designed that awesome website that shows off your product or service, you would like to sit back and see the sales rolling in. Unfortunately, things are not quite so simple. For people to find you among the millions of websites that are out there, you need to ensure that your website shows up high on the Google rankings. How do you achieve that? By making sure you provide the right (SEO) content.

These days, it is generally understood that SEO (Search Engine Optimization) is not just about stuffing your website full of keywords. Google has become a lot smarter at knowing which websites offer good, informative content. In order for Google to find your website, here are some useful do’s and don’ts to help you improve your SEO content and rank high up there:

The DO’s when writing SEO content

DO write interesting, unique content for your website that includes relevant words and phrases. Try focusing on those long tail keywords, as these usually consist of a question they want to see answered. Need some inspiration? Use AnswerThePublic.com to get insight into questions your target group may have.

DO make it easy for people to like and share your content, as creating links is another important aspect of your SEO. Creating links will help you drive up those Google rankings. Social media is of great importance here so make sure you have those like and share buttons.

DO keep adding new content to your website, by adding new products and services, writing regular interesting blog articles, or adding interesting news snippets. Not only does this keep you at the forefront of your customers’ minds, but it also improves your SEO. Make sure to provide quality and NOT quantity.

What not to do when writing SEO content

DON’T use keyword stuffing, in your content or META description, as Google considers this “spamming” and it can negatively impact your ranking. Also, people have become more informed about SEO too and can detect that so called ‘keyword stuffing’ easily, because it effects the readability of your content. So not only does Google dislike you for it, it annoys your visitors too.

DON’T try to hide keywords on your page by using the same colour text as your background; Google will find it and it is considered ‘cloaking’, which again affect your rankings in a negative way.

DON’T use too many different keywords, or keywords that are too generic, in your content. For SEO to work, your keywords must be relevant and specific, otherwise you will end up with no visitors at all.

What comes next? The easiest way to measure the impact of your SEO content and how effective your SEO is, is to use Analytics. It will show you on-page information about how long people stayed on your site, what they looked at and much more.

However, Analytics won’t show you your organic keyword ranking in Google. Give us a call here at Whello, because we can help you out with this part.

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