Recruitment marketing agency in Amsterdam
GROW WITH OUR
RECRUITMENT EXPERTISE
Recruiting today is not just about vacancies. It is about building a brand that attracts the right people and convinces them to choose you. With strong positioning, targeted campaigns and content that speaks to real ambitions, we help organisations turn recruitment challenges into a steady flow of qualified talent.
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Finding it difficult to reach and convince the right candidates?
The recruitment landscape has changed. Candidates behave like consumers, comparing employers, scanning reviews and expecting clarity from the first touchpoint. Many organisations lose potential talent through unclear messaging, outdated content or campaigns that do not target the right people. We help you build a recruitment funnel that informs, inspires and guides candidates into action.
To reach people who genuinely fit your organisation, we build your targeting around behaviour and motivation:
- Defining your ideal candidate profile and their decision journey
- Creating content and campaigns tailored to their interests and ambitions
- Using the channels where they actively explore new opportunities
This brings stronger applicants and raises the overall quality of your talent pipeline.
Recruitment Marketing Strategy
How do we approach this?
Building a strong recruitment marketing strategy calls for clear positioning, compelling content and well targeted campaigns. We map your talent needs and turn them into a plan that attracts the right people consistently.
1. Strategy
“When we create a recruitment strategy, we start by understanding your organisation and the type of people you want to attract. We analyse the talent landscape, your strengths as an employer and the motivations of your ideal candidates. From there, we shape a recruitment funnel that supports you in every stage, from awareness to application.”
Kirsten Blom , International Growth Manager
2. Website & content
“Your careers website and content are the heart of your recruitment journey. We refine your story, structure your pages for clarity and create content that feels honest and relatable. Think team profiles, day in the life stories, vacancy descriptions that speak human language and visuals that show the real working environment. Together, they help candidates picture themselves at your organisation.”
Diana Koning , Content Specialist
3. Campaigns
“Once your foundation is ready, we launch campaigns across platforms like Google, Meta, LinkedIn and TikTok. We test different messages, visuals and audiences every week so we learn quickly what attracts the right candidates. This rhythm helps you fill roles faster and build a consistent stream of quality applicants.”
David van Pelt , Cross-Border SEA Specialist
1. Strategy
“When we create a recruitment strategy, we start by understanding your organisation and the type of people you want to attract. We analyse the talent landscape, your strengths as an employer and the motivations of your ideal candidates. From there, we shape a recruitment funnel that supports you in every stage, from awareness to application.”
Kirsten Blom
2. Website & content
“Your careers website and content are the heart of your recruitment journey. We refine your story, structure your pages for clarity and create content that feels honest and relatable. Think team profiles, day in the life stories, vacancy descriptions that speak human language and visuals that show the real working environment. Together, they help candidates picture themselves at your organisation.”
Diana Koning
3. Campaigns
“Once your foundation is ready, we launch campaigns across platforms like Google, Meta, LinkedIn and TikTok. We test different messages, visuals and audiences every week so we learn quickly what attracts the right candidates. This rhythm helps you fill roles faster and build a consistent stream of quality applicants.”
David van Pelt
Contact Us
“In a short call on Teams or Google Meet, we’ll look at your marketing together. You can expect fresh ideas and practical insights.”
Serge de Sousa
Co Founder & Cross-Border Strategist
Serge de Sousa
Co Founder & Cross-Border Strategist
"In a short call on Teams or Google Meet, we’ll look at your marketing together. You can expect fresh ideas and practical insights."
Frequently asked questions about recruitment marketing?
Didn’t find the answer you were looking for? Our team’s here to help. Don’t hesitate to get in touch!
Team up
with whello
Sometimes you need strategic thinkers, sometimes creative doers. You want to be able to scale flexibly and adapt to what is needed. Together with your own strategist, you set the direction and put together a team.
A dedicated marketing strategist
You’ll work with a strategist who thinks with you and adjusts when needed. They keep your long-term goals in sight and help turn strategy into action.
A team that feels like your own
At Whello, you work with a fixed team that feels like part of your own organisation: content specialists, marketers, developers and designers. The impact of a full team, at the cost of one hire.
AI powering your growth
We combine agility with AI to test, learn and scale what works best. It’s how we help brands grow predictably. With a clear plan, not just good luck.
Ready for the next step?
We mix AI, data and creativity, with years of experience. No short-term campaigns, but a clear plan for steady, measurable growth. Since 2016, over a 100 brands have scaled their success with our approach.
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