Webdesign | A converting website full of animation

New app, new branding and new website

MyWay is a parking app with an intuitive interface and modern look. The challenge: the website had to support the updated app and encourage immediate downloads.

MyWay's question:

How do we ensure that the new website is not only attractive, but above all generates app downloads?

Goals & challenges

A new rebranding and a new app naturally called for a new website. One that focuses on conversion, or app downloads.

The biggest challenge? Developing a converting website without compromising on design. To guarantee the website's performance, it was developed with a headless CMS. The entire website was custom written in React.js. This made the many animations possible and kept the website's speed high.

The approach

The website showcases all of MyWay's unique features, but leaves a few questions unanswered. This arouses curiosity, making people more inclined to download the app. The numerous animations create a premium look and feel. The project was divided into three parts.

1. Mobile-first conversion flow
90 per cent of website visitors come via mobile. Buttons, spacing and scrolling behaviour are entirely based on mobile behaviour.

2. Quickly live with a Phase 1 website
A conversion-driven basic version was live within a short period of time. We then worked on the visual and animation components in sprints.

3. Linking campaigns directly to the launch
Social, Google Ads, PMax and Apple Search Ads went live at exactly the same time as the website. This was crucial. The download volume only really increased when the website and campaigns reinforced each other.

We worked from a Slack channel where designers, developers and the MyWay team communicated daily. Ideas from the morning were often live by the evening.

The result

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app downloads in 2 months

0

conversion rate on website

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click on the app store

The combination of design, technology and speed ensured a flying start. Within two months of going live, the app had already been downloaded 14,616 times. The website is performing remarkably well with a conversion rate of 10.6%. This is direct proof that the UX and UI choices are not only attractive, but also contribute functionally to growth.

Thanks to smart collaboration and technical choices, the website is now ready for further growth and development.

Success factors of this campaign

Fast communication between designers, developers and MyWay via Slack
Mobile-first design with an eye for conversion
React.js as the technical basis for speed and creativity
Direct link to campaigns for maximum traction from day one

We really wanted to create something unique. The challenge was to combine a premium look with high performance. Thanks to the close collaboration with the MyWay team, we were able to move quickly and implement creative ideas fast.