What makes Whello effective in expat marketing?

We understand how expats search, decide and compare options. With strategists, content specialists and performance experts working together, we build a funnel that fits their behaviour and brings clarity at every step.

Do you create campaigns in English?

Yes. Almost all expat campaigns are developed in English. We tailor the tone, structure and visuals to match how internationals prefer to consume information.

Which platforms work best for reaching expats?

Google, Meta, LinkedIn and YouTube are core channels, supported by targeted content and remarketing flows. Depending on the audience, we also explore communities, forums and international platforms.

Can you help with both B2C and B2B expat audiences?

Yes. Whether you want to reach individuals relocating for personal reasons or professionals moving for work, we tailor the strategy to their needs, expectations and level of decision making.

How do you measure success in expat marketing?

We track metrics across awareness, engagement, conversions and long term value. This gives you clear insight into which channels and messages resonate most with international audiences.

Expat marketing agency in Amsterdam

GROW WITH OUR
EXPAT EXPERTISE

Reaching expats requires more than translating your message. You need communication that feels familiar, accessible and relevant to people living far from home. With targeted campaigns, culturally aware content and platforms that expats actively use, we help your brand connect with international audiences who are open to new services and experiences.

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Cross-border marketing

CowManager

International growth with local impact for CowManager. A scalable funnel strategy with local campaigns in eight countries led to four times as many leads.

Luuk Cohen

SEA Specialist

Countries active with local campaigns

Growth in the number of leads

View the case

Finding it hard to connect with expats in your market?

Expats live in a different rhythm. They search in English, look for reliability and prefer brands that help them feel settled quickly. Many organisations fail to reach them because their message feels too local, too complex or not tailored to international expectations. We help you speak their language, both literally and culturally, so your brand becomes the natural choice.

To reach expats who need your product or service, we build targeting around behaviour, location and lifestyle:

Using English language search behaviour to identify demand
Targeting platforms expats rely on for local orientation
Segmenting by relocation stage, interests and intention

This ensures your campaigns reach the right people at the right moment.

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Expat Marketing Strategy

How do we approach this?

Building an expat marketing strategy calls for empathy, clarity and strong localisation. We map your audience’s needs and turn them into a targeted, culturally aware growth plan.

Frequently asked questions about expat marketing?

Didn’t find the answer you were looking for? Our team’s here to help. Don’t hesitate to get in touch!

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Team up
with whello

Sometimes you need strategic thinkers, sometimes creative doers. You want to be able to scale flexibly and adapt to what is needed. Together with your own strategist, you set the direction and put together a team.

A dedicated marketing strategist

Forget generic advice. You’ll have a strategist who thinks alongside you, adjusts when needed and keeps your long-term goals in sight. We focus on what counts: measurable results and meaningful growth.

A team that feels like your own

At Whello, you work with a fixed team that feels like part of your own organisation: content specialists, marketers, developers and designers. The impact of a full team, at the cost of one hire.

AI powering your growth

We combine agility with AI to test, learn and scale what works best. It’s how we help brands grow predictably. With a clear plan, not just good luck.

Ready for the next step?

We mix AI, data and creativity, with years of experience. No short-term campaigns, but a clear plan for steady, measurable growth. Since 2016, over a 100 brands have scaled their success with our approach.

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View our work