Eastern Europe specialist in Amsterdam
GROW WITH OUR
EASTERN EUROPE
EXPERTISE
Each country has its own online habits, cultural expectations and preferred platforms. With targeted campaigns, locally relevant content and a strategy built on regional insight, we help your brand enter and scale in Eastern European markets with confidence.
CowManager
"A scalable funnel strategy with local campaigns in eight countries led to four times as many leads."
Luuk Cohen
Cross-Border SEA Specialist
+8
Countries active with local campaigns
x4
Growth in the number of leads
Eastern Europe is not one playbook
Eastern Europe is often grouped together, but the markets behave very differently. Poland, Romania, Czechia, Hungary and the Baltics each have their own platforms, price expectations and trust signals. Growth can move fast, but a generic European campaign quickly feels distant. Which marketplace matters locally? What price-value balance feels right? And how do you build trust in markets that are still changing quickly?
18% B2C growth
Eastern Europe is growing faster than the European average, so local execution can quickly become a growth advantage.
Allegro leads Poland
Poland is not an Amazon-first market, so brands need to understand Allegro, delivery expectations and local marketplace behaviour.
Delivery shapes trust
Parcel lockers, fast delivery and returns often influence conversion as much as the campaign itself.
Eastern Europe Marketing Strategy
How do we approach this?
1. Strategy
“Eastern Europe is growing fast, but no two markets move the same. We look at where demand is building, how competitors position themselves and what each audience responds to, then turn that into one clear strategy.”
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René Hoogendoorn , Cross-Border Strategist
2. Website & content
“A translated website is rarely enough in Eastern Europe. We adapt the messaging, landing pages and content to how people search, compare and decide in each market.”
Stijn Eckes , Website projectmanager
3. Campaigns
“What works in Poland may not work in Romania or Hungary. That’s why we test by market and keep refining the message, creative and targeting to grow what performs.”
Quinten Langendonk , Cross-Border SEA Specialist
1. Strategy
“Eastern Europe is growing fast, but no two markets move the same. We look at where demand is building, how competitors position themselves and what each audience responds to, then turn that into one clear strategy.”
René Hoogendoorn
2. Website & content
“A translated website is rarely enough in Eastern Europe. We adapt the messaging, landing pages and content to how people search, compare and decide in each market.”
Stijn Eckes
3. Campaigns
“What works in Poland may not work in Romania or Hungary. That’s why we test by market and keep refining the message, creative and targeting to grow what performs.”
Quinten Langendonk
Contact Us
“In a short call on Teams or Google Meet, we’ll look at your marketing together. You can expect fresh ideas and practical insights.”
Serge de Sousa
Co Founder & Cross-Border Strategist
Serge de Sousa
Co Founder & Cross-Border Strategist
"In a short call on Teams or Google Meet, we’ll look at your marketing together. You can expect fresh ideas and practical insights."
Frequently asked questions
Didn’t find the answer you were looking for? Our team’s here to help. Don’t hesitate to get in touch!
Team up
with whello
Sometimes you need strategic thinkers, sometimes creative doers. You want to be able to scale flexibly and adapt to what is needed. Together with your own strategist, you set the direction and put together a team.
A dedicated marketing strategist
You’ll work with a strategist who thinks with you and adjusts when needed. They keep your long-term goals in sight and help turn strategy into action.
A team that feels like your own
At Whello, you work with a fixed team that feels like part of your own organisation: content specialists, marketers, developers and designers. The impact of a full team, at the cost of one hire.
AI powering your growth
We combine agility with AI to test, learn and scale what works best. It’s how we help brands grow predictably. With a clear plan, not just good luck.
Ready for the next step?
We mix AI, data and creativity, with years of experience. No short-term campaigns, but a clear plan for steady, measurable growth. Since 2016, over a 100 brands have scaled their success with our approach.
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