What makes Whello unique?

What clients often value most is that we don’t feel like an outside agency for long. You get a dedicated team that thinks with you, moves fast and keeps the bigger picture in sight. Instead of juggling separate freelancers or one overstretched marketer, you have a team across strategy, content and performance. And because we know how European markets differ, we help your brand stay consistent while still feeling relevant locally.

How do you make campaigns work across different markets?

You can’t just copy the same campaign into every country and expect it to work. What performs in one market may fall flat in the next. That’s why we start with one clear strategy, then adapt the targeting, messaging and creative to each local market. This keeps the brand consistent, while giving every campaign the best chance to perform locally.

Do you need a separate website for every country?

Not always. In some cases, one strong multilingual website is enough. In others, separate country sites make more sense for SEO, local messaging or conversion. We look at how your audience searches, what each market needs and what is most practical to manage, then advise the setup that gives you the best chance to grow.

How do you measure success across different markets?

We don’t just look at one total number and call it a day. We track performance per market, so you can see where growth is really coming from. That means looking at conversions, engagement and cost efficiency country by country, all brought together in one clear dashboard.

What does it cost to work with Whello?

For many clients, working with Whello costs around the same as hiring one in-house marketer. But instead of relying on one person to do it all, you get a dedicated team across strategy, content and performance. In some cases we take the lead, in others we work closely with an in-house marketer to add extra capacity and specialist expertise.

Cross border marketing agency in Amsterdam

GROW WITH OUR
CROSS BORDER
EXPERTISE

Each region in Europe has its own culture, habits and channels. Our cross border specialists help your brand connect locally with the right message in the right market.

Meet Whello. We’re an Amsterdam-based agency helping brands grow across Europe since 2016.

Get in touch

Cross-border campaigns

Segway

"We scaled Segway’s performance marketing across 9 European markets through Meta, Demand Gen, YouTube and Display."

Mark Joon

International Growth Manager

+180M

impressions generated across Europe

+3M

clicks driven to Segway platforms

View the case

Growth abroad needs local proof

Many brands think cross-border growth starts with translating the website. But people do not buy from translations, they buy from brands that feel relevant in their market. A message can be clear and still miss the local reason to believe. Which platform shapes discovery? Which payment method builds trust? And what proof does each market need before someone buys or books a call?

76% prefer own language

People prefer buying with information in their own language, but true localisation goes beyond words.

40% never buy foreign-language

A translated page can still lose trust if currency, proof, payment and delivery feel unfamiliar.

Marketplaces change by country

Bol.com, Allegro, Cdiscount and Amazon each shape behaviour differently, so one marketplace strategy rarely travels cleanly.

Built on cross border experience

We help brands grow beyond their home market into new regions across Europe. Each country needs its own strategy, message and channels. Our specialists know what works, from Benelux to DACH and the Nordics.

Cross Border Marketing Strategy

How we make it happen?

1. Strategy

“Cross border growth looks simple until each market starts behaving differently. That’s why we first map the biggest opportunities, the right channels and clear goals per country.”

René Hoogendoorn , Cross-Border Strategist

2. Website & content

“A website can be translated and still not feel local. We adapt the SEO, messaging and tone of voice to how people search, compare and buy in each market.”

Stijn Eckes , Website projectmanager

3. Campaigns

“Every market responds differently. We launch by country, test fast and keep refining creative, targeting and messaging to improve performance over time.”

David van Pelt , Cross-Border SEA Specialist

1. Strategy

“Cross border growth looks simple until each market starts behaving differently. That’s why we first map the biggest opportunities, the right channels and clear goals per country.”

René Hoogendoorn

2. Website & content

“A website can be translated and still not feel local. We adapt the SEO, messaging and tone of voice to how people search, compare and buy in each market.”

Stijn Eckes

3. Campaigns

“Every market responds differently. We launch by country, test fast and keep refining creative, targeting and messaging to improve performance over time.”

David van Pelt

“In a short call on Teams or Google Meet, we’ll look at your marketing together. You can expect fresh ideas and practical insights.”

Serge de Sousa

Co Founder & Cross-Border Strategist

Serge de Sousa

Co Founder & Cross-Border Strategist

"In a short call on Teams or Google Meet, we’ll look at your marketing together. You can expect fresh ideas and practical insights."

Call us

020 - 895 1950

Or email us

hello@whello.nl

Frequently asked questions about Cross Border marketing

Didn’t find the answer you were looking for? Our team’s here to help.
Don’t hesitate to get in touch!

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Team up
with whello

Sometimes you need strategic thinkers, sometimes creative doers. You want to be able to scale flexibly and adapt to what is needed. Together with your own strategist, you set the direction and put together a team.

A dedicated marketing strategist

You’ll work with a strategist who thinks with you and adjusts when needed. They keep your long-term goals in sight and help turn strategy into action.

A team that feels like your own

At Whello, you work with a fixed team that feels like part of your own organisation: content specialists, marketers, developers and designers. The impact of a full team, at the cost of one hire.

AI powering your growth

We combine agility with AI to test, learn and scale what works best. It’s how we help brands grow predictably. With a clear plan, not just good luck.

Ready for the next step?

We mix AI, data and creativity, with years of experience. No short-term campaigns, but a clear plan for steady, measurable growth. Since 2016, over a 100 brands have scaled their success with our approach.

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View our work