Online Marketing Tips

Now, you’ve already got quite some visitors landing on your website thanks to all your SEO efforts, but how many of those actually convert on their first visit? If your website is like most websites out there, that would probably be less than 5%. But hey, no worries. That doesn’t mean that all the efforts… Read more »

Of course, once you have designed that awesome website that shows off your product or service, you would like to sit back and see the sales rolling in. Unfortunately, things are not quite so simple. For people to find you among the millions of websites that are out there, you need to ensure that your… Read more »

A landing page is a website page that enables you to capture information from people who are visiting your website. Too many companies send social media or other online advertising traffic to their home page: huge mistake. Firstly, does the homepage cover the information in the ad? If it does, great. People expect to find… Read more »

If you are in business, chances are you will have decided that digital marketing is an important part of your marketing strategy. You may even have set a budget for it, and have tried PPC (Pay Per Click) advertising on Google, or run ad campaigns on social media channels like Facebook and Twitter. If you have… Read more »

Your website is your calling card and tells your online story. Your website says who you are and determines what your online identity is. Visitors of your website should get an understanding of who you are, what you do and why you do it. You must make an impression. You only have one chance to… Read more »

In a real store you won’t see it happen often: filling your shopping cart full of items and then just leaving it behind. But web shops are plagued by it: fake shopping. Web shop managers are at their wits’ end: “Abandoning shopping carts is a major problem in the web shop world,” said Eric Oostveen… Read more »